Swiss watch mark Longines praised its Jasa Pipa Mampet in Beijing, recognizing a heritage of convention, polish and execution at a fabulous affair evening in the capital’s memorable Imperial Ancestral Temple (Taimiao). Featuring the occasion was the official dispatch of the Record accumulation, the most recent seal of the brand’s watchmaking mastery, and the declaration of the new Chinese Brand Ambassador for Longines, Zhao Liying – a main star in the Chinese true to life universe.
New Records Collection to Celebrates Jasa Pipa Mampet
Declared at Baselworld 2017, the Record accumulation was the feature of the festivals, passing on a feeling of ageless greatness one of a kind to the Longines mark. With an effective profile and propelled specialized development, this historic point gathering is representative of the brand’s sense of duty regarding ageless brilliance. The whole arrangement of programmed timepieces has been granted a “chronometer” refinement by the Swiss Official Chronometer Testing Institute (COSC). The models include a solitary gem silicon adjust spring with one of a kind properties, guaranteeing the most noteworthy bore of execution that can be accomplished in a quality timepiece of today. The specialized development of the Record accumulation will secure its place among Longines’ most great timepieces.
By displaying these new watches in the core of Taimiao, one of Beijing’s most notable and persisting dynastic remnants, Walter von Känel, President of Longines, stated, “Convention, class and execution, three esteems dear to Longines, are flawlessly joined in the new accumulation that we are propelling today: the Record gathering. For sure, its models don’t just demonstrate Longines’ watchmaking mastery, however they are likewise a show of the brand’s mark great style.”
The night was likewise an event to commend the brand’s 185th commemoration. Timepieces from the Record accumulation were displayed nearby a choice of vintage tokens in the Longines 185th Anniversary Exhibition facilitated at Taimiao. The display highlighted some of Longines’ most famous present day timepieces and also a curated choice of vintage pocketwatches, timing gadgets, and early wristwatches straightforwardly sourced from the Longines exhibition hall in Saint-Imier. With accumulations of filed photos, accomplishments, promotions and movies in plain view, guests are offered a one of a kind look into the organization’s beautified past.
Visitors additionally saw the dispatch of “Longines Through Time,” a verifiable book, composed by Longines International Brand Heritage Manager Ms. Stéphanie Lachat. Following the advancement of Longines since its foundation in 1832, the book conveys a savvy record of the its hundreds of years long dedication to style and execution. It fills in as a tribute to the brand’s prestigious way to deal with watchmaking and timekeeping, flawlessly grasping both legacy and development in the making of every one of its timepieces.
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To top the night, presented its new Ambassador of Elegance, Zhao Liying. Revered by the gathering of people for her pretty look and splendid expert acting abilities, the Chinese performing artist as of now has a great rundown of achievements notwithstanding her young age. Positioned fourth in Forbes’ 2017 Top 100 Chinese Celebrities, Ms Liying is the most up to date expansion to the Saint-Imier organization’s ritzy hover of Ambassadors that incorporates Kate Winslet, Simon Baker, and Aishwarya Rai Bachchan, among others.
Ms Zhao Lying charitably said the accompanying in regards to what she imparts to the brand: “I might want to state that I am so charmed to be here today around evening time with Longines for the dispatch of the new Record gathering. As a lady, I am pleased to be the Ambassador of a brand which offers the same number of women’s looks as men’s. I am exceptionally pleased to be currently a piece of Longines history.”