Every year, the advertising research expert Kantar Millward Brown issues a report positioning the Most Valuable Watch Brands by their assessed image esteem. The BrandZ Top 100 Most Valuable Watch Brands, as the report is called, positions the world’s best 100 brands as far as brand value. It likewise positions the most profitable brands in various key item sections, including extravagance.
A survey of the 315-page 2017 BrandZ report, issued in June, influences it to clear that the world’s most significant watch mark is Rolex, which has an expected brand estimation of $8.053 billion. The gauge depends on a confused equation consolidating monetary data and purchaser studies. KMB interviews three million purchasers in more than 50 worldwide markets around 100,000 distinct brands. It utilizes information from Bloomberg and Kantar Worldpanel to break down organizations’ monetary and business execution.
To be clear, Rolex isn’t among KMB’s Most Valuable Watch Brands. (A brand required an estimation of at any rate $11.3 billion to make that rundown.) Rolex shows up in the give an account of the BrandZ Luxury Top 10 list, where it holds the #5 position (see table beneath). Rolex is the just a single of the main 10 extravagance marks whose sole item is watches. No different watches-just brand is incorporated into the BrandZ report.
2017 World’s Most Valuable Watch Brands
Rolex is Switzerland’s top rated mark by income. As of not long ago, it was additionally the world’s smash hit watch mark by income. Apple now guarantees that crown. (Apple, with a brand estimation of $234.67 billion, positions #2 on the Top 100 brand esteem list, after Google at $245.58 billion.) As a privately owned business, Rolex does not reveal deals information. Swiss examiners appraise its yearly deals at around $4.5 billion.
It’s important that eight of the other nine brands on the Luxury Top 10 list have watches in their item portfolio, an indication of the degree to which the wristwatch has turned into a design frill in late decades. (The main brand on the rundown without a watch is Prada.) Most of alternate brands create their own watches; Burberry watches are made under a permit bargain. In any case, other than Rolex, the majority of alternate brands are most acclaimed for an item or items other than watches.
That incorporates Cartier, which positions just beneath Rolex at #6 on the best extravagance brands list, with a brand esteem evaluated by KMB at $5.84 billion. While Cartier has a considerable watch business (it is Switzerland’s third top rated watch mark in income after Rolex and Omega), the brand is otherwise called an adornments producer and retailer.
[ Also Read : The “Orange Samurai” from Seiko ]
Rolex and Cartier have made the BrandZ Luxury Top 10 list each year since the first in 2006. In 2006, the two brands additionally made the Top 100 rundown: Cartier at #82 with a brand estimation of $5.55 billion, Rolex at #90 with a brand estimation of $4.92 billion.
The dangerous development of customer centered innovation brands (Google, Apple, Amazon, Facebook, and so forth.) finished the previous dozen years have pushed extravagance marks off the main 100 rundown. In 2017, just the best three extravagance brands make the Top 100 rundown.
Truth be told, the brand estimation of both Rolex and Cartier has dropped in the course of recent years because of the droop in Swiss watch deals, essentially in Asia. In 2014, Rolex’s evaluated image esteem was $9.08 billion. It’s dropped 11% from that point forward. Cartier has fared much more awful, losing more than $3 billion in mark esteem, as per KMG’s appraisals. KMB set that incentive at $8.91 billion out of 2014. From that point forward, it’s down 34%.